I hate the stock TinyMCE that WordPress comes with. Why don't you give me a chisel, no hammer, and point at a stone slab. And I can't expect my customers to write straight HTTML onto the text field like I would do. So I convince anyone, from a person who would just like code-mirror lines and coloring while writing html to the person who is looking for the equivalent of Microsoft Word to edit their masterpiece, buy the Ultimate version of this.
Big thumbs up.
Great guy too, if anything is a problem, you are in luck.