Translating plugins

I want to create .po files for translations.
here is my codes
echo ‘
<label for=”textads-link”>Adress without http</label>’
I used _e for translating
echo ‘
<label for=”textads-link”>’ . <?php _e(‘Adress without http’,’text-advertisements’); ?> . ‘</label>’
po-editor finds it and I can translate it but my wordpress plugin has a ” Parse error: syntax error, unexpected “
what’s the problem ?!