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1. arroway
   Member
   Posted 7 months ago #

   Background info

   This is a new site and I am using WordPress for a CMS not a blog and I have set a static page as the home page.

   The problem is when I configure the home page as a static page in wordpress it sets a 301 redirect to that page, which is this domain.com/software-consultancy (so the software-consultancy page is now domain.com).

   I thought about creating a separate Home page but I didn't see the point as the pages would be almost identical.

   "Should I target keywords to the home page?"

   If I start link building using the phrase "software consultancy" to the home page should I link to domain.com or the 301 redirect URL domain.com/software-consultancy ?

   My thoughts are that if the URL has the keywords I am targeting in it will help with SEO.

   Or should I create a separate home page and just link the company name back to the home and have a separate page for "software consultancy" my thought is that having exactly what the company does on the home page would be better. But I don't want to lose out on search engine traffic by not having the keywords in the URL I am going to be link building for.

   I guess if I link build to the 301 redirect URL I can always revert back to this URL if I want to change?

   FYI here is my site structure:

   The site is for a small software consultancy and I have the following structure:

   domain.com/software-consultancy -- (Set as WordPress static Page so essentially a 301 redirect to / )

   domain.com/software-consultancy/areas

   domain.com/software-consultancy/areas/london

   domain.com/software-consultancy/areas/new-york

   I would really appreciate some feedback on this, even if it's experience / advice and there is no exact answer.

   Many Thanks,

   J

2. Tim S
   Member
   Posted 7 months ago #

   Hi,

   It really doesn't matter what page you target as Google and the other major search engines will pick up on the 301 re-direct. Be careful having two pages with nearly identical content, as Google will flag the newer page as a duplicate which could potentially hurt your overall rankings.

   I hope this helps!

   Thanks

   Tim S

3. arroway
   Member
   Posted 7 months ago #

   Hmm well it makes the home page the software-consultancy page... If you visit the software-consultancy page it 301's to /

   Would it hurt if I build links to /software-constultancy ?

   Thanks,

   J

4. Ipstenu
   Half-Elf Support Rogue & Mod
   Posted 7 months ago #

   Y'all need to stop signing your posts ;) We can see who you are via the names to the left of your posts.

   My thoughts are that if the URL has the keywords I am targeting in it will help with SEO.

   It doesn't matter. The URL keywords are such a MINOR factor in the whole thing, that it won't give as significant a boost as getting linked to by other, related, sites will.

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