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SEO Experts (32 posts)

  1. jpepper
    Member
    Posted 7 years ago #

    Greetings -- I was wondering if any SEO experts out there would please offer their $0.02 on why this site doesn't rank well on Google. The target keywords are 'Dog Training" (which I know is pretty broad). The site ranks well on MSN search, but Google doesn't seem to like it at all.

    http://tinyurl.com/bjqlt

    (Note that I tried the Google Site Maps plugin, but for about 45 days while the plugin was active, Google did not index the site. Within about a week of de-activating the Site Map plugin, Google did index it, but it doesn't rank well.)

    The site have been live for about 90 day. Any advice would be appreciated. Thank you so very much for your thoughts and time.

    Thank you.

  2. Denis de Bernardy
    Member
    Posted 7 years ago #

    your page title is likely too long and considered spam.

    PR4 might be a little low for 'dog training', which is relatively competitive, so you might want to work on getting more links:

    http://www.google.com/search?q=link%3Ahttp%3A%2F%2Ffreedogtraininginfo.com
    http://search.yahoo.com/search?p=link%3Ahttp%3A%2F%2Ffreedogtraininginfo.com

    and remove site wide links, as they delute the PR of individual pages.

    lastly, change the home page's title. the static front page plugin looks for the page slug, meaning you can safely change the relevant page's title.

  3. tomhanna
    Member
    Posted 7 years ago #

    .info domains have been heavily abused by spammers. The word "free" is also heavily abused by spammers.

  4. vkaryl
    Member
    Posted 7 years ago #

    And I personally don't click on stuff that's "tinyurl"d. Icky.... just get a "real" domain name....

    [That IS a personal opinion only - I don't know that there's a problem with tinyurl etc. from a search engine POV....]

  5. jpepper
    Member
    Posted 7 years ago #

    Thanks everyone...

    vkaryl: I just used tinyurl for the ease of this post. I didn't want it to seem like I was spamming this board by using the true domain.

  6. jpepper
    Member
    Posted 7 years ago #

    "lastly, change the home page's title. the static front page plugin looks for the page slug, meaning you can safely change the relevant page's title."

    Excellent point Denis. Great idea! As always, thanks.

  7. vkaryl
    Member
    Posted 7 years ago #

    Ah, okay jpepper. That's better then.... I've just had a lot of not great experiences with tinyurl'd stuff....

    And actually, your site provides some really good info. But the .info domain is a bit problematic from an SE perspective. You could look into a .org - .orgs are fairly well thought of. Or you could get on a snap list for either a .com or a .net. Or you could get the .us.com domain if available (though they're pretty expensive comparatively....)

    As to posting the true domain, not to worry, people do it all the time when requesting help.

  8. jpepper
    Member
    Posted 7 years ago #

    vkaryl: Actually it is using a .com domain.

    Thanks for your feedback and help with other posts on this board.

  9. tomhanna
    Member
    Posted 7 years ago #

    jpepper is right. It is .com, my eyesight is just going from too many hours spent staring at a computer screen.

  10. jpepper
    Member
    Posted 7 years ago #

    BTW. I just shortened the title based on Denis' feedback.

  11. vkaryl
    Member
    Posted 7 years ago #

    Not just yours.... I actually had to go back just now and look again, I think it's the "info" in the title.... and those "real links" up there that slide off into the sidebar.... sorry jpepper!

    In that case, you should be okay - the title is a bit long, but not longer than many out there. Not sure why it's taking so long then (well, for sure SEO is NOT my strong suit!)

    There's some really good places out there to get SEO info: threadwatch.org; webmasterworld.com; threadwatch is some pretty high quality stuff, webmasterworld - well, you have to dig through it.... fine-toothed comb comes to mind - and SELECTIVITY as in don't believe everything you read there....

  12. pizdin_dim
    Member
    Posted 7 years ago #

    As far as I'm aware, google doesn't rate your site very highly because hardly anyone links to you. try this at google:

    link:freedogtraininginfo.com

    You only get a couple of links. That's a major criteria for page ranks at google, last time I checked.

  13. joelwalsh
    Member
    Posted 7 years ago #

    1. The link:yoursite.com function in google does not display an accurate number of links, and hasn't for about 2 years now. The issue was that the feature was being heavily abused by over-SEOers and Google is pretty seo-unfriendly in general. MSN and Yahoo both have more accurate (but still not comprehensive) link:domain features. A PR of 4 indicates the site has a relatively high number of inbound links or at least the links are from high PR sites.

    2. The term "dog training" is way way way too competitive for you to rank highly for right now. The number one site on Google for that string is a site with a PR 6. Get to a PR 6 then come asking for how to get to number one on that term.

    3. Also, it's not just an issue of PR. The biggest factor is whether the inbound links have the term and variations of it in the anchor text. Make sure you get links with "dog trainging" "training dog" "training dogs" "dogs training" "dog training tips" etc. in the anchor text and not just http://freedogtraininginfo.com

    4. For what little it's worth, your h1 headers should all incorporate target keywords. "Welcome" in an h1 is a waste of space.

  14. pizdin_dim
    Member
    Posted 7 years ago #

    The link:yoursite.com function in google does not display an accurate number of links, and hasn't for about 2 years now.

    I wasn't aware of this. Are you saying that this is a bug in google?

  15. angsuman
    Member
    Posted 7 years ago #

    > Are you saying that this is a bug in google?
    It is a feature. As Joel said before it is deliberate. Google intentionally throws you off. Yahoo results are more accurate. MSN is simple the one with the smallest index of the three.

    @Joel Wonderful insights. Wondering if you could also provide some SEO insights on my site :)

  16. joelwalsh
    Member
    Posted 7 years ago #

    Hey Angsuman,

    Is your site

    http://www.taragana.com/site/

    or blog.taragana.ocm ?

    I'd say that for both sites, it's not clear what keywords you're targeting. You're at number-2 on Google for "simple thoughts" but how much good does that do you?

    Even though on-the-page keyword optimization isn't nearly as important as it used to be, it's still worthwhile and I think it can make a significant difference in competitive search terms for MSN, and I know for a fact it's a very big factor in non-competitive keyword search rankings in all the major search engines. The target keywords should be incorporated into page titles and h1 headers, and if possible in h2 headers and anchor text of links on the page as well.

    Of course, the anchor text of inbound links is still factor no. 1 in terms of importance. But when people link to your site they will be much more likely to use your target keywords if you put the target keywords in the homepage title and/or h1 header.

    After all, having the search term "simple thoughts" in your title and top header have helped catapult you to the top of google for that term. Now you just need to put that magic to work for a more valuable term (just don't go for one that's too competitive; search on possible target terms and note what the PR of the top-ranked 2-3 sites is; if it's higher than 5, I'd probably try something else).

  17. jpepper
    Member
    Posted 7 years ago #

    I'd like to thank everyone. This is turning into a very informative thread.

  18. tomhanna
    Member
    Posted 7 years ago #

    jpepper, you might want to consider targeting more specific niche keywords - specific breeds, specific types of training. The traffic will build slowly that way and hopefully if you provide good content it will also give you the chance to build more incoming links so eventually you can take on the more general "dog training". Of course, the great thing with a blog is that the way you do that is to....get blogging.

  19. jpepper
    Member
    Posted 7 years ago #

    I was just wondering... How is it that the SEO companies can 'guarantee' and deliver (I assume some do?) top rankings? If inbound links from high ranking sites have the biggest impact, what do the SEO companies do? Do they operate some type of link farm? But the link farm would have to be high ranking as well. I remember checking the inbound links from a website that was optimized by a SEO company and I didn't see very many links using the Google link query. Any insights?

  20. tomhanna
    Member
    Posted 7 years ago #

    Check the fine print in the guarantee. What do they guarantee? How soon? What do you get if they don't perform? Are they located in a jurisdiction where you could collect if you had to enforce the guarantee? Is the fee for their service large enough to justify going to court to collect the guarantee?

    If I were ever to use an SEO company, I wouldn't worry about a guarantee and I sure wouldn't buy from somebody who spam emailed me. I would go to the top 4 or 5 search engines, type in "search engine optimization" and pick the company that showed up in the number 1 or 2 spot the most times. If they can't do it for themselves, what are the chances they could do it for me?

  21. jpepper
    Member
    Posted 7 years ago #

    tomhanna - I agree 100%. I'm not considering a SEO company. Really I was just curious what techniques they use. They can't all be crooked, can they?

  22. joelwalsh
    Member
    Posted 7 years ago #

    The guarantee is theoretically possible if it's a money-back guarantee or some kind of performance-based payment system. For instance, if you don't get to no. 1 for X competitive keyword within 6 months, they give your money back or 50% off or something. No one can guarantee how high a page goes on Google or any other search engine they don't own, because the search engines are all run by companies that have interests other than helping out SEOs or website owners--like pleasing the people who use them to find the most relevant sites.

    What often happens, as the other posters here are implying, is that an SEO company will guarantee no. 1 rankings for a very uncompetitive term, i.e., a term that no one or hardly anyone ever searches on, and whose number-one result currently is not competitive (low PR). I could guarantee you number-one rankings for "dog grooming products anchorage alaska" or something like that. Most often the people who buy into these things are complete idiots at least in the field of web business, and are satisfied when they get to number-one for their business name or some uncompetitive keyword, and just curse the internet when they don't get customers.

    As for how do you get links on high-PR pages: it's simple, you buy them. There are sites like linkworth and textlinkads that facilitate these sales. For a prominent link on a well-trafficked, highly relevant PR6 or above homepage you are easily looking at $1000/month, though truth be told you might be paying that much in pay-per-click charges if you used Adwords to get on that page.

    You can also get a link on a PR 6 webpage, at least temporarily, by blogging. Many blog homepages have PR 6 and many of them will put a full post on the homepage, which often includes links to other websites.

  23. tomhanna
    Member
    Posted 7 years ago #

    I wouldn't pay $1000 a month. Content is key. Good content and somebody will link to you. Find the folks who are blogging about dogs because it's a hobby and if they have questions about dog training, comment appropriately offering your expertise. With "nofollow" being the standard now in comments, the comment links won't help, but the exposure will eventually get you real links in those blogs. Remember it doesn't have to be a PR 6 blog by a dog trainer - if it's a PR 6 journal by someone who owns and writes about their dogs, it's still "relevant".

  24. angsuman
    Member
    Posted 7 years ago #

    Wonderful ideas. Thanks a ton Joel.
    I was asking about http://blog.taragana.com/

    I took your advice to heart and already made some changes. More are coming soon.

    Thanks again :)

  25. jpepper
    Member
    Posted 7 years ago #

    > and remove site wide links, as they delute the PR of
    > individual pages.

    What would be considered a "site wide" link by Google?

  26. joelwalsh
    Member
    Posted 7 years ago #

    "site wide" means a link that's on every single page of a site, such as the link to WordPress in the footer of every single page of many wordpress-powered sites.

    Google will likely discount site-wide links because it's obvious in that case that the link is offered as something other than a resource to visitors, such as a simple "powered by" link. Google only values links as a proxy for quality and relevance, and so if a link is just a "powered by" link, it probably was not chosen by the site owner, which means it is less likely to be a measure of quality and relevance.

    Also, by sitewide links you might mean navigation links, the links to supposedly standard pages of a website that appear in a bar on every page. These aren't so bad so long as the links are to pages you want to appear high in search results. You're likely wasting pagerank with links to contact, privacy, legal, etc., and so if you can get those links in a format that search engines do not follow (supposedly, javascripting the link does this), you will only be passing your pagerank to the pages yuo want to pass it to. "Dilution" refers to the fact that the classical pagerank algorithm divides the pagerank of a page by the number of links on the page when deciding how much pagerank to pass to the linked page (in reality, it's no longer a simple division like this but something with scales and steps). So, if you have ten links on a page with a PR of 6, you will likely let each page you link to have a PR of 5 or 4 just on the basis of your link. But if you have 100 links on a page with a PR of 6, the linked pages might only get a PR of 3 (assuming they were linked to only by that one page and not others). There's no known exact formula (that's a closely guarded trade secret), but that's the general idea.

  27. joelwalsh
    Member
    Posted 7 years ago #

    Thanks Angsumann,

    Unfortunately I can't see your site when I go to it...it's blank...why's that? (using firefox here).

  28. angsuman
    Member
    Posted 7 years ago #

    Thanks for pointing it out. It is fixed now.

    I am facing this problem that WordPress is consuming significant processing cycles so as to make the site very slow. To speed it up I use wp-cache 2 which significantly speeds up the site (read < 1% cpu even at high loads).

    However it has the unfortunate side-effect of sometimes blanking the pages. It is very very painful. I plan to create a cron job to periodically check the site and delete the cache if the page is blank; haven't got around it yet.

  29. jpepper
    Member
    Posted 7 years ago #

    angsuman - you may want to checkout LightPress (http://lightpress.org/wpff-intro). May help with your performance issues??

  30. angsuman
    Member
    Posted 7 years ago #

    @Jpepper

    Thanks. I will.

    BTW: It is not my performance issues but my blog's :)

    And the reason for that is that I use way too much queries than is healthy and haven't spent time optimizing them.

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