I have searched all over and it seems a lot of people are saying it cannot be done, but I find that hard to believe.
I am looking to shorten my url from site.com/product-category/product-page/product/
to simply: site.com/unique-product/
or better: site.com/unique-product.html
I am running the latest version of WP, WPEC and also SEO by Yoast.
If this takes extensive customization I would be willing to freelance this work to someone. Please reply with any advice! Much appreciated!