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WooCommerce - excelling eCommerce
[resolved] remarketing setup (3 posts)

  1. houseofweb
    Member
    Posted 10 months ago #

    Hi, I use http://www.woothemes.com/products/google-product-feed/ to add my products in the Google Merchant Center. But this not give me the tools for Google Remarketing

    I could use some help setting this up, and the code would also be available for other Woocommerce users.

    First question: should i put the code in the header.php or in seperate files in /themes/themename/woocommerce ?

    And how do i get these values?

    https://support.google.com/adwords/answer/3103357?hl=en

    <script type="text/javascript">
    var google_tag_params = {
    ecomm_prodid: 'REPLACE_WITH_VALUE',
    ecomm_pagetype: 'REPLACE_WITH_VALUE',
    ecomm_totalvalue: 'REPLACE_WITH_VALUE'
    };
    </script>

    ecomm_prodid 1234
    Product Id - Must match the Product Id from the Google Merchant Center feed. This allows the dynamic ad to show people the exact product they viewed.

    ecomm_pagetype
    home, searchresults, category, product, cart,purchase, other
    Page Type - Indicates which page people visited. You need to use one of the values listed in the middle column. A value must be present on each page. These values might be used for the lists that AdWords created for you and for automated bid optimization.
    "Product" refers to viewing a product page, and "other" should be used for pages not covered by the other values.
    Important: every page needs to have a page type value.

    ecomm_totalvalue 49.99
    Total Value - Specify the value of the product. On a cart or purchase page, you need to specify the total value (summing up the value of all products). This value might be used in automated bidding optimization and may be used to categorize your lists into groups according to the value of products.

    http://wordpress.org/plugins/woocommerce/

  2. alekv
    Member
    Posted 8 months ago #

    Hi

    I've developed a plugin which does exactly what you need. Have a look: http://wordpress.org/plugins/woocommerce-google-dynamic-retargeting-tag/

    Regards
    Aleks

  3. houseofweb
    Member
    Posted 8 months ago #

    Wow! Nice! I will test this out! Thanx!

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