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[Plugin: WordPress Mailing List Builder] Great idea.... (2 posts)

  1. I3
    Member
    Posted 4 years ago #

    Great idea... but the issue I am having with this any every other mail list plug is that it vendor focused. The whole reason why we send out mailings to increase sales. With this plug-in, my customers have to signup and then signup again to actually buy something. This just doesn't work for many of us because our potential customers get frustrated with the "why do I have to do this again".

    I don't care what what GetReponse, iContact, etc.... says about conversion rates. If you want any of these conversion rates = 5%, make the process customer centric instead of vendor specific.

    Here is what this means to plug in developers like this. We need a plug-in that is customer focused where the subscriber is added to a local wordpress database ( a basic profile is setup). The plug-in then is configurable to sync with a mail-list vendor of our choice. Newsletter requires are pushed to them while opt-outs are push backed to us. This approach is business and customer friendly by creating a seamless approach. It also allows, us the business, to easily migrate to any contact management system by just adding them and letting the system synchronize the lists.

    http://wordpress.org/extend/plugins/mailing-list-builder/

  2. MK Safi
    Member
    Posted 4 years ago #

    Sure I3. The solution that you described could be built. But instead of taking 4 days of development, like this plugin did. The plugin that you're describing would require months of development.

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