I used it because it said it made migrating from one server to another easier.
BOY HOWDY did it ever.
I haven't used any of the other features yet but the migration/clone tool....after a hiccup or two on my part (password wasn't entered correctly) it was literally a one click effort.
All my tables,posts, and most importantly ALL MY CONTENT TOO!
and it was all in a free trial mode!
Definitely going to pay a month if I need to just so I can poke around with the other features.