• Resolved Lynne777

    (@lynne777)


    Hello! I keep seeing on websites with paid templates for sale, comments along the line that a paid template benefit is increased SEO rankings. Is this true? And if so, how does a paid template benefit you more with regards to SEO?

    Thanks! 🙂

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  • Andrew Nevins

    (@anevins)

    WCLDN 2018 Contributor | Volunteer support

    You ought to ask the guys who are advertising those services.
    A paid template in general, no.

    Thread Starter Lynne777

    (@lynne777)

    True, I wanted an unbiased opinion 🙂

    Thank you 🙂

    comments along the line that a paid template benefit is increased SEO rankings

    The answer to this is – Maybe, or maybe not. Sounds vague, but that’s about the best that you can say with that. The ability of a theme to do SEO depends on a lot of different measures, like how the page is layed out, how clean it’s HTML code is, how the structure of the tags breaks down and a few other things. Overall these things are a relatively small aprt of SEO. As much as a good theme can help boost your SEO a bit, setting up permalinks correctly, and writing good human-readable keyword-rich content for your site will always boost it more then any theme ever will. But… they don’t want to tell you that because it doesn’t help sell their products. 😉

    I’d get a theme depending on how well the look, feel and functionality suit the purpose of the site. SEO can be done later, and it’s easy to implement yourself using a child theme if you really need to.

    Is this true?

    Not unless the theme incorporates its own additional SEO functionality, no. And you can get that functionality (or even better) from a free SEO plugin.

    Thread Starter Lynne777

    (@lynne777)

    Thank you! Your feedback reflects my own thoughts on what I believed may be happening ie sales ploy when in reality good practice and a decent SEO plugin would likely do the trick

    Thanks for the great feedback 🙂

Viewing 5 replies - 1 through 5 (of 5 total)
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