i generally like this plugin a lot. the big problem with it is that when someone clicks on the instagram links in the embedded image, it opens those links to instagram in the same window...meaning it takes someone away from my website. this is a HUGE disincentive to using this plugin. i love that it includes and opens the link, but if instagram understand anything at all about their users, they should know that sending someone away from your website is kind of a big deal. the option should exist, as with all other links that you add on a wp site, to have the link open in another window if you wish.