I'm not really sure how to phrase this question; however I'm sucessfully running ms. I have a client that I've built multiple similar microsites for: see examples:
and so on.
What I've tried to do is position this client to improve his seo rankings by building content around the various geographic permeations of "pool company" in his service areas.
What I would like to do next is be able to write a blog or newsletter one time and then be able to push it out to all of the microsites with the option of customizing the content for the local geography. For example the content may be around removing algae from your pool, except each blog or domain would need the ability to customize it with their city name and other localized information.
I hope this makes sense and would be very appreciative of someone sending me some examples or ideas of how I can do this. I've searched for months now and can't seem to figure it out, but then again I'm not all that technically proficient either.
Many thanks in advance for some assistance.