Would welcome feedback.
Working closely with west-test.co.uk I helped tailor a set of full identity and brand guidelines, along with a tightly built website to accommodate the firm's online material into 2010.
The company's owner asked me to bear in mind the company's locality – Bristol – and focus specifically on promoting its activity in the South-West of England. Working collaboratively on accurate, useful, site copy and integrating steadfast SEO techniques, along with evocative artwork will enhance readership adoption and follow-up conversions.
west-test.co.uk will benefit from the ability to talk directly with its clients through the website; answering important and relevant questions in a forum-style experience through the site's FAQ threaded-comments section, which also doubles up as a useful by-product for populating the site with pertinent content. The site is built with standards in mind, and features a fully primed CMS for the owners to perform CRUD operations, such as updating pages, creating articles and posts, and moderating discussions.
A special consideration was given to enhance site usability, typography, design symmetry, and consistency throughout, with the aim of improving overall UE and visual clarity.