How do I insert links into my posts so people can click on them and open them? If you look at my site (www.bbayne.com), my links were just written into the body of my posts. Also, I've noticed on many blogs, people have a phrase written in different colored letters than the rest of a post, and when those words are clicked they lead to a link or photo. How is that done. A lot of times it clicks to a news article, and is done in humor.