How to create Pagination–not working

I’ve define a Custom Post named “photos” from this plugin and i am calling Photos my page here is code
but tell me how to show pagination

<?php
$my_query = new WP_Query();
$paged = (get_query_var(‘paged’)) ? get_query_var(‘paged’) : 1;
$my_query->query(‘cat=’. get_cat_ID(‘raves’) .’&posts_per_page=3&paged=’.$paged);
while ($my_query->have_posts()) : $my_query->the_post();
?>

<?php get_the_content() ?>

• <div class=”top”>
  <div class=”post_date”><?php the_time(‘j M’); ?><span><?php the_time(‘Y’); ?></span></div>
  <div class=”left”>
  <h1>“><?php the_title();?></h1>
  <div class=”posted”>

<li class=”last”>Durwachter Alumini Center

</div>
</div>
</div>
<div class=”bott”>
<?php the_post_thumbnail();?>
<div class=”txt”>
<?php the_excerpt(”);?>
</div>
</div>

<?php endwhile; ?>

<?php if ( $my_query->max_num_pages > 1 ) : ?>
<?php previous_posts_link( __( ‘Previous’, ‘themename’ ) ); ?>
<?php next_posts_link( __( ‘Next’, ‘themename’ ) ); ?>
<?php endif; wp_reset_query(); ?>

http://wordpress.org/extend/plugins/custom-content-type-manager/