• My organization has been using News@me for five months now, and we’ve been very pleased so far. Above all else, the plugin is a great way to target one of the hardest-to-reach segments of our readership: one-time visitors. Once we’ve tagged an article with News@Me, these readers can instantly sign up for e-mail alerts whenever we publish articles on similar topics.

    The beauty of News@me is that it’s user-friendly — both to our readers and our editors. Readers are presented with a simple news manager that lets them choose which topics they’d like to continue following, while all our editors have to do is type in a second set of tags specific to News@me. (And we’re doing it the hard way — as of recently the plugin also has the option to use normal WordPress categories and tags.) The plugin’s support is also very responsive.

    To be honest, we haven’t had the time to make News@me a big part of our digital strategy as a news organization. If we were really detail-oriented in getting the tags from different articles match up, promoting the service more explicitly to our readers, etc., the tool would become way more powerful. But with next to no effort, we’ve still racked up over a thousand News@me subscribers over the last few months — with fewer than 50 of them unsubscribing — and they’ve each clicked on ~1.5 of the links in the e-mail digests so far. We’re really excited for News@me’s potential as our subscriber base grows and grows.

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