File permissions to download virtual product (403 error)

Using WC 2.0.8

So I have a Simple Product that is virtual and downloadable, it contains 3 PDFs that are supposed to be downloadable. Everything was working well, till I went in and removed one of the files via the woocommerce GUI and re-upped a new one through the woocommerce GUI.

I use paypal developer to simulate a transaction and when I received the invoice I can’t access the files because of permissions, all of the sudden.
apache error.log shows:
client denied by server configuration
the uploads are getting put in
/public_html/wordpress/wp-content/uploads/woocommerce_uploads/
which are chown’ed by user:group
www-data:www-data

Any insight will be helpful. Thanks!

http://wordpress.org/extend/plugins/woocommerce/