There's nothing worse for a publisher than having their message scrambled, lost or misinterpreted.
That’s why it is time to introduce a common, free, universal feed specifically for events, an add-on for WordPress that work with Events Manager Plugin
Until now, event promoters could only use RSS or iCalendar to broadcast their events.
The problem has been that vital information gets lost in the event description.
Now, with ESS all the criteria of any events are clearly defined.
This plugin allowed Events Manager users to easily output their events into ESS format.
They can aggregate events coming from 3rd party portals and broadcast their events automatically to Search Engines.
More info: ESS: Event Standard Syndication