BRINQ – the workshop

  • Patrick Donohue

    (@snowfall)


    19 years, 2 months ago

    http://www.BRINQ.com/workshop/

    WordPress has made a fan out of me! The blog at BRINQ has been up for a little over a month, and we’re still customizing it bit by bit. Thanks to everyone on these forums that helped get us going!

    BRINQ
    Innovation & Toys from the Brink of the World
    Articles about innovation & toys from the Base of the Pyramid (BOP), including BOP entrepreneurs & strategies, disruptive innovations, models to combat poverty, & more.

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  • Thread Starter Patrick Donohue

    (@snowfall)

    19 years, 2 months ago

    Someone asked me recently “What is the base of the pyramid, is that like the four food groups with sweets on the top?”

    Umm, ah no.

    Sorry, obviously did a bad job of explaining that one in my last post.

    The base of the pyramid refers to the the 4+ billion people living in the base of the world’s economic pyramid, generally on less the $2 a day of income. Most often the term is used to refer to businesses and organizations trying to enable these huge new markets while uplifting people out of poverty. Difficult certainly, but there’s a huge upside potential if your business can do it. The BRINQ blog is about all the cool things going on it that space, with special attention paid to toys!

    By the way, at BRINQ, instead of BOP we like to use the phrase the “Brink of the World”, which has its own confusions, but allows us to run around Leonardo DiCaprio style shouting “Woohoo! I’m on the Brink of the World!!”

    (Bump Up My Post?? Never . . .)

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