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Bad WordPress SEO Advice (6 posts)

1 star
  1. SEO Dave
    Posted 5 months ago #

    Did a full review (which I won't post here) and it's a rubbish WordPress SEO plugin, one of the worst I've seen and I've reviewed a lot.

    If you are looking to generate low quality content by including other websites images, tweets, links to Wiki and news articles whilst at the same time damaging your sites SEO, go for it, Squirrly is the plugin for you.

    Watch out for this awesome SEO advice:

    Title is different from domain name: Since the Google Penguin update, the title must be different from the domain name, or you might get banned soon.

    And your SEO evidence for this is?

    It's a real shame wordpress.org or amazon.com or google.com or about half the internet doesn't follow this BS SEO advice!

    Banned for the title being the same as the domain name, LOL.

    David Law

  2. Florin Muresan
    Plugin Contributor

    Posted 5 months ago #

    Hey David,

    Thanks for all the buzz about this, but please take a look at our plugin, before writing anything so hurtful. I know you think we're competitors, even thought that's not really a thing.

    Anyway, if you say that Matt Cutts and the guys from MOZ don't know their stuff, well I don't know who does then.

    We simply say in our plugin that if the article has keywords that are EMD, it doesn't stand a good chance of being indexed. Which you can see throughly described in an article from MOZ. not sure I'm allowed to post links here and such, so I won't.

    Google it: Are Exact-Match Domains (EMDs) in Decline?

    And about the wiki stuff you said earlier, seriously m8, you're encouraged by Matt Cutts and others to link to high-authority domain. You know what wikipedia is, right?

    Best regards,

    PS: we're not competitors of any kind actually, since Squirrly focuses on content, not on SEO settings, so I don't know why you have to be such a hater and say stuff like that.

  3. SEO Dave
    Posted 5 months ago #

    Of course I looked at your plugin before reviewing it! Since a couple of weeks have passed since I reviewed the plugin it's quite easy to find in Google now for relevant searches (guess you've read it).

    I've deliberately NOT posted the link to my review because it would look like self promotion (leave that to Google). When I looked at what the plugin did was hoping it was a good plugin, would be great to find a plugin that advises on content SEO with an affiliate program so I could review AND promote it (one of the reasons why I looked: if it were a great plugin I'd be an affiliate).

    Anyway, regarding the article http://moz.com/blog/are-exact-match-domains-in-decline which you are relying on for your incorrect statement Google will ban a site for having your keywords in the domain and title tag. Can I point you at this little section:

    Correlation vs. Causation

    Let’s get this out of the way – just because EMDs hold less spots in the top 10, that doesn’t necessarily mean that Google has turned down the “volume” on EMDs as a ranking factor. It simply means that less EMDs are ranking overall, and that could have many explanations. What we’ll be looking at here is patterns over time, to try to tell more of the story.


    Likewise, Penguin correlation is not Penguin causation. I don’t think that Penguin directly targeted EMDs. I suspect that, by targeting some forms of spammy anchor text, Penguin disproportionately hit EMDs. Many people who use EMDs solely for ranking purposes are also aggressive with exact-match anchor text. The EMD drop was probably collateral damage.

    That is pretty much how I'd have described any drop in EMD's ranking as high as they used to. Basically Google has got much better at determining aggressive SEO tactics, a shady SEO technique that worked a few years ago will not work as well today. There's a lot of black hat SEOs who use EMDs, but that is not the same as EMDs are banned by Google as matter of course which is what your plugin advise is.

    Even if Google were taking EMDs into account less so today that is FAR from a Google ban, ranking factors value change all the time.

    There's strong evidence Google doesn't count backlinks as highly as they used to, but you wouldn't argue gaining backlinks per se will get your site banned!

    You have based an aspect of a plugin on very bad SEO advice that from the looks of things you've misunderstood the article you are relying on.

    It's interesting how I own two EMDs for the theme I develop and they are number 1, 2 and 3 in Google for the exact match search (3 million+ competing pages, 37K "exact match"). Number 4 is a WordPress.org page (for a plugin I created), number 5 an exact match blogpsot blog review page, If your advice was correct why are those domains not banned from Google as you say they will be? One of those domains is ranking number 5 for squirrly review: doesn't look banned to me.

    Good advice would be if you tend to follow blackhat SEO techniques, and plan to scrape content from sites like Wikipedia, Twitter, Google image search using a plugin like Squirrly don't be shocked when your site is downgraded in Google from low quality content.

    I fully standby what I said and the review.

    David Law

  4. Max Pen
    Posted 3 months ago #

    what plugin do you then recommend David Law?

  5. SEO Dave
    Posted 3 months ago #

    Depends on what you are trying to achieve?

    Most of the SEO plugins don't add a great deal of advanced SEO to a WordPress blog, it's mostly very basic SEO that doesn't add a great deal of SEO.

    Yoast for example pretty much modifies the title of posts and adds some SEO fluff like content for Twitter and Facebook... Not exactly advanced SEO, the title you add to Yoast for example is only used as the title tag, to use the Yoast title tag for more advanced SEO you'd need a theme that uses the Yoast data for more than just the title and there aren't many of them around: I only know of one, I developed the theme (deliberately not self promoting my stuff here since it would suggest I created the review to self promote).

    Same argument for All In One SEO and pretty much all plugins that modify the title tag, it's nice to have an option to have a different title tag for a post, but the same can be achieved by setting a WordPress posts title to the same as what the Yoast/All In One title is set.

    There are no plugins that modify theme SEO mistakes, most themes use headers in an inappropriate way for example, no plugin modifies the header (h1, h2, h3...) output, so plugins alone do not result in a fully SEO'd WordPress blog.

    You'd gain more SEO from a plugin like https://wordpress.org/plugins/seo-image/ (Vladimir Prelovac makes some useful plugins). If in the past you've done a poor job of adding alt text to your images the above plugin could be a stop gap while you fix it. SEO wise it's better to manually modify your posts images alt text since ideally you'd want to mix up the alt text a bit, but if you have a 10,000 post site with rubbish alt text using the plugin above is better than doing nothing: I've used it on autoblogs where it's not really an option to manually edit every image (not exactly autoblogging if you edit all your posts :-)).

    Plugins that add the sort of features that Squirrly offer again aren't useful. Since they don't take into account what your theme and other plugins output the data is practically useless. What SEO value is there in knowing the keyword density of a posts content (just the text) when the actual posts (what visitors and Google sees) also includes the header, sidebars and a footer that changes the keyword density? I have sites targeting the SEO niche, most of the posts will include the word SEO in the posts title and content, the sidebar content (popular posts, recent posts widgets) are going to be high density for the word SEO, this is not taken into account by plugins when measuring keyword density.

    I add no SEO value to actual keyword density (it's practically irrelevant), but if I were measuring it I'd measure what Google sees, which means loading the post as Google sees it, not as we (and plugins like Squirrly) see it within the WordPress edit post page.

    David Law

  6. Max Pen
    Posted 3 months ago #

    Thank you for your valued input Dave.


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