Every word on my site that uses an apostrophe is converted to ' in the html source code view in my browser.
Life's is showing as Life's
Do the search engines see Life's or do they see Life's ?
How does this impact the indexing and ranking for this keyword?...or any keyword using an apostrophe that's been transposed to these characters?
Is there any way to fix this or are the search engine bots intelligent enough to see Life's rather than Life's ?