I downloaded your plugin and installed it on my site http://www.emdln.com. And I love it!!!
However, there are a couple of things you could do to make it perfect!
After tinkering for a while I discovered that the last variable in the JS file controls the scrolling speed. That is something that should be in the plugin configuration window.
The other thing I was looking for —and never found— was a delay variable. Instead of scrolling immediately after the page loads, it would be nice if I could introduce a delay (let's say a 7-10 second delay). That way the visitor would get a chance to look around before the text actually starts scrolling.
The way it is now the visitor almost surely misses the first item on the list before he/she realizes that it's a scrolling list.
Other than that the plugin is beautiful.