adding new widget area

There aren’t plans to add new widget areas to Pictorico, so your best best bet is to create a child theme and add a new widget area yourself.

Making a child theme means your changes won’t be overwritten when you update the theme. If you’re new to child themes, you can explore these guides:

http://codex.wordpress.org/Child_Themes
http://op111.net/53/
http://vimeo.com/49770088

Here are some resources on adding new widgetized areas to a theme:

http://codex.wordpress.org/Widgetizing_Themes
http://www.dummies.com/how-to/content/how-to-register-new-widget-areas-to-your-wordpress.html