I am pretty skilled in PHP and HTML and I cannot get this freaking thing to work. I put the code in the WP loop as instructed on my single.php. Maybe I put it in the wrong place? Then I added a custom field and called it what I was supposed to. Then I even assigned it a small URL that I track with bit.ly. Nothing shows up. Thought maybe I needed to insert the custom field into the post? Tried enclosing it with the brackets, what do I see? The custom field name enclosed in brackets! Tried adding it parenthesis. See the custom field name in parenthesis. I don't understand what I am not getting here!