Simple and reasonable price

After trying to modify many free templates myself, I decided to buy this theme for several reasons:
1. the theme is clean and simple, yet elegant and match up for some stylish designs.
2. too much time to DIY if website design is not your main job…
3. given what mentioned in no.2, I think it worth 20$, for the job and also very timely support.

Last, certainly the trick to sell each add on separately vs to sell them as a bundle does the final push for consumer. Smart idea, so why not?