Adding “Other Links” category to sidebar

I guess it depends on the ‘type’ of links and if you want to hardcode it in your templates or use a widget.

with type i mean:
1) if it is a ‘sponsored’ banner/link an ad-rotator widget might solve the problem;

2) if it is a simple list of links i’d use the internal engine. enter your links in a specific category then use the call from the template:

<!-- Subcontent unit -->
<div>
<h1 class="bblue">TestBblue</h1>

<ul>
<?php wp_list_bookmarks('title_li=&categorize=0&category_orderby=name&category_name=blogroll'); ?>
</ul>
</div>

in the call above my category is called blogroll and all links in this category only are displayed.
hope this helps you

lorenzo