Different sports descriptions

I am building a page for a HS which includes different sports. On this page, I’d like to show the different schedules for different sports. No problems there. However, when using the countdown timer, the label is: “Time to Kickoff”. Ideally, it would be great to change it by sport but I imagine that would be a quite complicated. Should I just make the description generic “Time to Event” ? (yuk)

http://wordpress.org/plugins/game-schedules/