Add theme support not working

I’ve tried adding add_theme_support( ‘genesis-connect-woocommerce’ ); to the functions.php with no luck:

eleven40 Child Theme: Theme Functions (functions.php)

<?php
/** Start the engine */
require_once( get_template_directory() . ‘/lib/init.php’ );

/** WooCommerce Support
add_theme_support( ‘genesis-connect-woocommerce’ );

/** Child theme (do not remove) */
define( ‘CHILD_THEME_NAME’, ‘eleven40 theme’ );
define( ‘CHILD_THEME_URL’, ‘http://www.studiopress.com/themes/eleven40&#8217; );

http://wordpress.org/extend/plugins/genesis-connect-woocommerce/