Why it’s in the Showcase: Despair, Inc.’s blog is a great example of a tech-savvy retailer using WordPress and social media (dubbed “Anti-Social Media” at Despair) to promote its products.

Best Buy is the largest speciality retailer of consumer electronics in the United States. The company, which is based in Minnesota, has more than 150,000 employees and $40 billion in revenue.

Why it’s in the Showcase: Best Buy uses WordPress MU to power 1050 local store blogs, empowering more than 1m500 store associates to blog about store location data, events, announcements, and happenings. Using WordPress, Best Buy has been able to aggregate important store data and pass it back to key enterprise applications via custom web services. Best Buy also uses WordPress’ theme capabilities to experiment with Microformats, RDFa and RDF.

Note: The “visit site” link is an example site. More sites can be seen by changing the number in the URL. There is no central portal for all of the stores.

Wandering Goat Coffee Company is located in the Whiteaker neighborhood at the heart of Eugene, Oregon. We are a small, family operated business dedicated to bringing fresh perspectives to the craft of traditional artisan roasting. We’re committed to searching for the best coffees from all over the world which are also produced in a sustainable way both for the earth and the farmers who produce it.

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