WP HIVE is a plugin that brings affordable marketing automation to WordPress. For the legacy version please see the Changelog notes below.
If you run a B2B or lead generation site based on WordPress, WP HIVE is a simple solution to get started with marketing automation and inbound marketing without a large initial investment.
What is Marketing Automation?
According to Eloqua (an Oracle company), marketing automation is the process of managing the target, time, and content of a business's marketing messages automatically as response to potential clients for their inward actions and for their online conduct.
In simple terms, with WP HIVE your WordPress site will become a fine-tuned system for acquiring leads (email addresses) in exchange for files (ebooks, whitepapers, infographics, charts, templates, videos, podcasts etc) you offer for download. You will be able to track what pages of your site leads are browsing, what countries they come from, and how they found out about your site (Google, other referral sites etc). Same powerful features offered by SaaS providers like HubSpot, Marketo or Eloqua are now available for free to small business owners to try on their site without the burden of migrating from WordPress or integrating another 3rd party system.
Some features of WP HIVE (Free Version):
WP HIVE Premium (Paid Version) offers self-hosted WordPress websites additional marketing automation functionality similar to HubSpot and Marketo:
There is a lot more to find out about this plugin - please visit http://wp-hive.com to learn how we make marketing automation affordable for WordPress users.