If your headline sucks, no one will read your article. Split test titles to find out which ones attract the most readers.
Newspaper editors have known for generations that a great headline sells papers. If the headline sucks, then it doesn't matter how good the rest of the article is, because no one will read it.
Top newspapers like The Huffington Post now apply this principle to their online publications by testing different headlines for the same story, live on their website.
However, if you're not a multi-million dollar news corporation, you can't afford to develop proprietary testing systems. That's why we created the Title Split Testing Plugin for WordPress so that you can do the same simple tests for FREE.
It enables you to create a number of different titles for each article, and randomly display different titles to different users to find out which title achieves the highest click-thorugh rates. After a few hours of testing you can then select the best title to be shown to all visitors. It also helps you to learn what type of titles get the best reaction from your readers. Do they like short titles or long titles, funny titles or serious titles. Take the guess work out of your article titles and use this plugin to measure real user behaviour.
If you have questions, please post a comment on the Title Split Testing plugin page