Track inbound subscriber traffic in Google Analytics. Adds Google Analytics campaign tracking parameters to URLs in your RSS feeds.
I can’t directly attribute traffic to my subscribers because they aren’t segmented in my web analytics.
Why? Subscribers coming from offline applications get categorized under “(direct) ((none))” in Google Analytics. I can’t simply attribute “(direct) ((none))” to only subscriber traffic because “(direct) ((none))” could include browser bookmarks, direct URL entry, or other apps (such as Twitter apps).
Automatically tag my RSS permalinks with UTM campaign tags. Then my subscriber traffic will automatically be segmented in Google Analytics!