Why do I need an A/B testing native WordPress solution?
- Easier learning curve. No need to learn yet another tool. Everything
(from the creation of tests to the visualization of the results) is done from
the WordPress dashboard using the same interface you’re already familiar with.
- Automatic improvement of the WP site. A native WordPress solution is able
to automatically evolve your WordPress site. For instance, it can update the
site to reflect the winner alternative as soon as the results are statistically
significant. Instead, with a generic tool, once you have the winner, you´ll
need to back to WordPress and manually modify the posts to implement the
- Fine-grained testing. The "testing unit" in a generic tool is the web
page since this the HTML of the page is the only thing those tools have access
to. Instead a native WordPress solution can access all your WordPress
components, including the menu, your widget configuration, theme,… so you can
choose to test a combination of these components (e.g. testing two different
menus across the site) instead a specific page.
- More control. What about showing the tests only to (un)registered users?
Or users with a certain role? This kind of control on the testing process can
only be done when the AB Testing tool has access to the internals of your
= More questions? Take a look at our site!=
We keep an up-to-date FAQs page in our site.