Convert Experiments™ provides advanced A/B and Multivariate Testing functionality for your website or blog.
At a high level, this plugin's sole purpose is to quickly install a small block of javascript onto each page of your WordPress installation. The installed javascript is necessary for the Convert Experiments suite to perform its A/B, split URL and multivariate functionality on your blog.
With some slight variations (based on the type of page being viewed: home, single, category, tag, or page), the inserted javascript will look like the following:
<!-- begin Convert Experiments code--><script type="text/javascript">/*rvidheader#1.5.0*/var REED_host = (("https:" == document.location.protocol) ? "https://s"+"3.ama"+"zonaw"+"s.com/statics"+".reedge.com" : "http://statics"+".reedge.com");var REED_plugin_id = '100';var REED_s = 'REED_1000000_1234567';var REED_f;if((typeof(jQuery) != "undefined")) REED_f="REED_main_no_jquery.js";else REED_f="REED_main.js" ;document.write(unescape("%3Cscript src='" + REED_host + "/js/"+REED_f+"' type='text/javascript'%3E%3C/script%3E"));</script><!-- end Convert Experiments code -->