WordPress.org

Visitors to your WordPress-powered blog or Web site will be able to subscribe to your newsletter using a configurable sign-up form. Their information will be saved in your MailUp account. You will use your MailUp admin console to manage those subscribers, create and send messages to them, view statistics on sent messages, and more.

The MailUp plugin supports the recommended 'confirmed opt-in' subscription method (i.e. subscriber receives an email with a confirmation link that has to be clicked to confirm the subscription). This method ensures that spam traps or wrong email addresses are never added to your list. The unsubscription process will be managed automatically by MailUp (e.g. unsubscribe link in the footer of your messages).

MailUp supports SMS (text messaging) too, so you can choose to collect a mobile phone number as well.

It also supports sign-up via a social networking account (additional fees apply: see the MailUp web site for details).

1. Signup for a free trial (no credit card required): English / Italiano
2. Create one or more Lists (e.g. two WordPress sites: you will create two Lists in MailUp).
3. Install the plugin in your WordPress admin area.
4. Configure settings such as the header, footer, message templates, confirmation request email, welcome message, etc.
5. Visitors to your Web site will start signing up, and you will be able to track the subscription trend over time in your MailUp admin console.
6. Create and send email and/or text (SMS) messages to your subscribers.
7. Use the NEW MESSAGE FROM RSS feature to create a newsletter from RSS feeds. Just select the posts and choose a template and priority. You will be able to edit the newsletter after it has been automatically created, before you send it, without any copying and pasting.
8. MailUp automatically manages the unsubscribe process and gives you access to statistics down to the individual recipient level (opens, clicks, social sharing, etc.)

MailUp is a multi-channel marketing platform, used by thousands of companies around the world to send targeted email and text messages. Robust and scalable, MailUp can handle large volumes and has long-term relationships with all the major international ISPs, including automatic Feedback Loop management and support for List-Unsubscribe. Over 10 billion messages were sent with MailUp in 2011. Your e-mails will be sent from servers that are constantly monitored and managed to ensure high deliverability. Over 3,000 companies around the world count on MailUp to deliver their e-mail campaigns, including many well-known brands such as Valentino, Pirelli, DeCecco, Dainese, Amnesty International, Peugeot, JobRapido, Emerson, Santander, and many others.

MailUp subscriptions feature a flat fee and unlimited messages, lists and recipients. You can cancel at any time, and there is an initial, 30-day free trial. The speed at which messages can be sent is set by the bandwidth you subscribe to. See the MailUp Web site for details.

Add the optional Marketing+ feature package to take advantage of advanced capabilities such as triggered messages (e.g. automatically send a customer a discount on his/her birthday). The feature includes:

• create unlimited event-based messages
• define when they are active
• define when how often they will be sent (e.g. daily, monthly, annually, one-time)

• define which events trigger the sending of the message by combining multiple filters (e.g. send second message if first message was not opened; or send a welcome message N days after subscription)

• send the event-based message to a specific group or to any subscriber

• send triggered email messages based on recipient behavior (open, click, bounce, time, subscription)
• send triggered sms messages based on email and ecommerce data

For example, you could store in a custom field the date of the last order placed on an e-commerce store, then send a customer satisfaction survey message N days after the order has been placed.