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Visitors to your WordPress-powered blog or Web site will be able to subscribe to your newsletter using an easily configurable sign-up form. Their information will be saved in your MailUp account, in the List you specify. You will also be able to specify a Group (e.g. List: Monthly Newsletter, Group: Subscribed from WordPress).

The MailUp sign-up form in the WordPress administration area is a widget, which can be added to your Web site like you do with other widgets (e.g. you may decide to drop it in the right-side column).

To manage your new subscribers, run email marketing and text messaging campaigns, and track message statistics, you will use your MailUp administration console.

The MailUp plugin supports the recommended 'confirmed opt-in' subscription method, where a new subscriber receives an email with a confirmation link that has to be clicked to confirm the subscription. This method of acquiring new subscribers - which is an email marketing best practice - ensures that spam traps or wrong email addresses are never added to your list. Having a 'clean' list is one of the fundamentals of a sound email marketing strategy.

The unsubscription process (e.g. via an unsubscribe link in the footer of your messages), as well as bounces, will be managed automatically by MailUp.

MailUp supports SMS (text messaging) too, so you can choose to collect a mobile phone number as well using the customizable subscription form.

1. Signup for a free trial (no credit card required): English / Italiano
2. Create one or more Lists. For instance, if you have two WordPress sites, you will likely create two Lists in MailUp.
3. Install the plugin in your WordPress admin area, and add the signup form to the frontend of the site or blog
4. In MailUp, configure settings such as the header, footer, message templates, confirmation request email, welcome message, etc.
5. Visitors to your Web site will start signing up, and you will be able to track the subscription trend over time in your MailUp admin console.
6. Run email marketing campaigns and/or text messaging campaigns from your MailUp account.
7. To quickly create a newsletter using your blog posts, use the NEW MESSAGE FROM RSS feature to create a message using the RSS feed exposed by your WordPress blog. You will be able to choose a template, select the posts that you wish to include in your message, and order them. You will be able to edit the newsletter after it has been automatically created, before you send it, without any copying and pasting.
8. Once your email marketing campaign has been executed, MailUp will automatically manage the unsubscribe process for you, intellegently handle hard and soft bounces, and give you access to statistics down to the individual recipient level (opens, clicks, social sharing, etc.)

MailUp is a multi-channel direct marketing platform, used by thousands of companies around the world to send targeted email and text messages, and run social media campaigns. It can be used not only for traditional email marketing, but also to run sophisticated campaigns such as those that involve dynamic content and automated, triggered messages.

Robust and scalable, MailUp can handle large volumes and has long-term relationships with all the major international ISPs, including automatic Feedback Loop management and support for List-Unsubscribe. Over 10 billion messages were sent with MailUp in 2011.

Your e-mails will be sent from servers that are constantly monitored and managed to ensure high deliverability. Over 3,000 companies around the world count on MailUp to deliver their e-mail campaigns, including many well-known brands such as Valentino, Pirelli, Nespresso, DeCecco, Dainese, Amnesty International, JobRapido, Emerson, Santander, and many others.

MailUp subscriptions feature a flat fee and unlimited messages, lists and recipients. You can cancel at any time, and there is an initial free trial period, with no credit card required. The speed at which messages can be sent is set by the bandwidth you subscribe to. See the MailUp Web site for details.

Add the optional Marketing+ feature package to take advantage of advanced capabilities such as triggered messages (e.g. automatically send a customer a discount on his/her birthday). The feature includes:

• create unlimited event-based messages
• define when they are active
• define when how often they will be sent (e.g. daily, monthly, annually, one-time)
• define which events trigger the sending of the message by combining multiple filters (e.g. send second message if first message was not opened; or send a welcome message N days after subscription)
• send the event-based message to a specific group or to any subscriber
• send triggered email messages based on recipient behavior (open, click, bounce, time, subscription)
• send triggered email messages based on the device used (e.g. smartphone)
• send triggered sms messages based on email and ecommerce data

For example, you could store in a custom field the date of the last order placed on an e-commerce store, then send a customer satisfaction survey message N days after the order has been placed.