Upload the entire content of plugin archive to your /wp-content/plugins/ directory,
so that everything will remain in a /wp-content/plugins/wp-bannerize/ folder
Open the plugin configuration page, which is located under Options -> wp-bannerize
Activate the plugin through the 'Plugins' menu in WordPress (deactivate and reactivate if you're upgrading).
Insert in you template php <?php wp_bannerize(); ?> function