WordPress.org

Author: Brian Cray

THE PROBLEM

I can’t directly attribute traffic to my subscribers because they aren’t segmented in my web analytics.

Why? Subscribers coming from offline applications get categorized under “(direct) ((none))” in Google Analytics. I can’t simply attribute “(direct) ((none))” to only subscriber traffic because “(direct) ((none))” could include browser bookmarks, direct URL entry, or other apps (such as Twitter apps).

THE SOLUTION

Automatically tag my RSS permalinks with UTM campaign tags. Then my subscriber traffic will automatically be segmented in Google Analytics!