Install Google Analytics code on site. Event tracking of outbound, email and document links. Form Tracking. Conversion Tracking. Cross site Tracking.
Google Analytics Account
This is your GA Account number. You can get this by logging into your Google Analytics Admin. Your account number should be in the form of "UA-8765432-1"
Outbound links are all links that leave your site and go to someone elses site. Tracking outbound links allows you to see where visitors are leaving your site. Enabling outbound link tracking adds an event to all outbound links.
Tracking Method
A detailed explanation of tracking methods will be discussed here. This explanation applies to all areas where different trackin methods can be used. The only change will be some of the details about what the events will look like in when viewing them in you Google Analytics reports.
Track as Event
Tracking as events is the default setting for all sections. A detailed explanation of event tracking can be found here:
https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide
When you set tracking to track as events it is the same as adding the following to all the links of the type
_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)
The category is the only option that can be set by the user. All other values sent for the event are hard coded at this time.
For outbound links, the other values sent to Google for the event are:
Track as Virtual Page View
Tracking events as virtual page views is the way that tracking of this kind was accomplished before Google added Event Tracking. This will add a page view to your reports.
For Outbound Link Tracking the page url that will be added will look like the following:
/THE_CATEGORY/?action=THE_ACTION&label=THE_LABEL
GA Event Category
This is the category you want outbound links to be tracked as. This value can include letters, numbers, hyphens (-) and underscores (_). This should be a descriptive label that sets these events apart from other events.
Open in New Window
As an added bonus, you can have Blunt GA automatically open outbound links in a new browser window or tab, depending on the visitors browser.
Mailto links are links to email addresses and normally appear something like:
<a href="mailto:youremailaddress@somewhere.com">email me</a>
Tracking Method
See detailed explanation of tracking methods under Outbound Link Tracking above
For mailto links, the other values sent to Google for the event are:
For tracking as virtual page views the format is identical to what is given under Outbound Link Tracking
Documents and files are all files on your site that are not considered web pages that GA code can normally be installed, for example, pdf files or word documents.
Tracking Method
See detailed explanation of tracking methods under Outbound Link Tracking above
For document/file links, the other values sent to Google for the event are:
For tracking as virtual page views the format is identical to what is given under Outbound Link Tracking
Document Extensions to Track
Enter a comma seperated list of all file extensions that should be considered document/file links and should have events added to their links.
Anchor links are links within a page and similar to:
<a href="#section2">Section 2</a>
Tracking Method
See detailed explanation of tracking methods under Outbound Link Tracking above
For mailto links, the other values sent to Google for the event are:
For tracking as virtual page views the format is identical to what is given under Outbound Link Tracking
Form submmision tracking will record events for every time a form is submitted on your site. However, this does not tell you if the form submission was successful or not, only that the form was submitted. The data that can be collected by detecting that forms are submitted is questionable and for an accurate indication of forms that are submitted successfully, conversion tracking (below) is a better alternative.
This could be usefull, however, for forms that submit to an external site. For example, if you have a newsletter signup for a newsletter provided be a third party, you could track these submission.
Tracking Method
See detailed explanation of tracking methods under Outbound Link Tracking above
For form submission tracking, the other values sent to Google for the event are:
For tracking as virtual page views the format is identical to what is given under Outbound Link Tracking
Conversion tracking allows you to specify a list of pages that you consider "Conversion" pages. The only way that a visitor can reach the pages is by performing some action, for example; successfully submitting a form.
Tracking Method
See detailed explanation of tracking methods under Outbound Link Tracking above
For conversion tracking, the other values sent to Google for the event are:
For tracking as virtual page views the format is identical to what is given under Outbound Link Tracking
Conversion Pages
Enter each page that is to be considered a conversion page on a seperate line. The URL for each page should be relative from the root of your website. An example of some conversion pages:
Added in Version 1.1.0 Conversion pages may also be in the form of an anchor hash (examples: #converted, #thank-you). The hash (#) Must be the first character. All URLs that have the anchor will be considered a conversion no matter what appears before the anchor. Anchor Tracking must be Enabled to use anchor conversion pages
**Important Note: ** if you have a conversion page also set as a goal in GA then you should track conversions as events and not virtual page views. If you track the conversion as a virtual page view then you will most likely end up recording these goals twice.
Cross site tracking gives you the ability to track your site under the same GA account as another site. For example, if you have a main site that is http://www.MyMainSite.com and you have a related site or sites, for example http://www.mySecondSite.com or blog.MyMainSite.com, rather than track each site seperately you can track all page views as if they are located at http://www.MyMainSite.com.
When using Cross Site Tracking, the GA Account # that you user for your site should be that of you're main site.
Cross Site Domain
This is the domain name that your site should be tracked as. This value is required to enable Cross Site Tracking.
https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite
Cross Site Prefix
Adding a cross site prefix to pages of your site enables you to tell on what site a page is actually located.
For example, if you have two sites and both of these sites have an "About Us" page with identicaly URIs (http://www.myMainSite.com/about-us.html and http://www.mySecondSite.com/about-us.html) then views of both pages will be recorded together in your GA reports (/about-us.html). However, if you add a prefix to the pages of the second site, then these page views will be tracked seperately. The page prefix can contain letters, numbers, underscores (_), hyphens (-) and dots (.) and it will be prepended to all URI's for the site.
Examples:
Enable Cross Site Linking
Normally, cookies are not shared across domains, even with cross site tracking enabled. However, it is possible to share tracking information by enabling cross site linking. With cross site linking enabled, JavaScript it used to load a page from a linked site and tranfer cookie information to the second site. Cross site tracking allows for the continuous tracking of the visitors session across all linked domains.
Cross site tracking must be enabled in order to enable cross site linking.
Important Note: Enabling Cross Site Linking will disable the ability to open links in a new window or tab for outbound links that are for a linked domain.
Enable Cross Site Linking Events
Normally, when cross site linking is used outbound link events will not be sent. If you would like to send these events anyway so that you can track them then enable this setting.
Cross Site Domains
Enter a list of all sites that should be linked together, one domain per line. This list must have at least one domain and the domain entered for Corss Site Domain will automatically be included.