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What do I do next?

Once you install the plugin, you simply have to decide if you want to show products related to your Categories or Tags and how many. The plugin will do the rest. All you have to do is continue writing about your favorite subjects, add relevant tags and the plugin will offer related products based on those tags to your visitors.

Is there any template tags I can use to put the related Amazon products directly on the template?

To display a list of related products in a template, you would add code like the following to your active template. display('keyword, another keyword', true); ?>

Where is Data kept?

In the SQL DB.