WordPress.org

Author: EchoCurrent Software, Inc.

With the introduction of the Affiliate Product Optimizer (APO), publishers gain the ability to understand their visitors' interests in real-time and display optimal, personalized product offers from affiliate networks. By truly listening to website visitors' words and actions, publishers can increase their revenues by showing their customers the most relevant products at just the right time.

The Affiliate Product Optimizer goes much further than standard search or page ads by building a unique profile of each web site visitor as they interact with the web site, a "Customer Echo". The Echo is continually refined over the life of the user session. Rather than using static page content to match offers, the Customer Echo is used to select the most appropriate offers from the affiliate network, specific to each visitor. This provides each visitor with a unique and optimized experience based on their personal browsing interests and exhibited site behaviors.

Initially released with support for the Commission Junction network, and using the Commission Junction Web Services, the Affiliate Product Optimizer easily plugs into a publisher's website by adding a pre-generated piece of JavaScript to the page. This plugin is made available, allowing this new capability to be easily added to the WordPress platforms without touching any code.

Sign up now to get an EchoCurrent APO Zone on your website now!

New Features added to version 1.1:

• WordPress 2.6 support (and tested up to 2.7)
• Template Tag support
• Shortcode support

New Features added to version 1.2:

• New 120-width Skyscraper zone available