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How do I create ActiveCampaign subscription forms to use in WordPress?

You need to be using ActiveCampaign email marketing software to use this widget. Create new subscriptions forms in the software by going to the "Integration" section, then they will be available through this widget.

I get a "Connection failed" message. What does this mean?

Please make sure that your login information is correct, and that you have at least one Integration form already created in the ActiveCampaign system.

What does "Fetch form with each page load" mean?

If you check this box, WordPress will re-request the details of your form each time the page is loaded. For performance reasons, it's best to leave this box unchecked.